12 Jul
Understanding the eBay buyer
Post by Joe - Cindercube
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Lets identify certain characteristics of eBay buyers and how the product configurator can influence your sales.

Understanding your target market is extremely important for any type of business activity. Even more so, its important to understand which groups of people within that market provide the greatest potential and ROI (return on investment). Regardless to what anyone else may say, I believe firmly that on eBay (just like anywhere else), we encounter only a few different types of people. Generally speaking there are three types of buyers who will browse your listings. I refer to them as the following;

  1. Golden Buyers
  2. Indecisive Buyers
  3. Toxic Buyers

 

Golden buyers

Golden buyers are the best group out there. These people buy your products without much work on your part. You list the item, and they buy it. No questions really needing to be answered or the anticipation of negative feedback to keep you awake at night. Golden buyers are usually people who either;

  • Know what they want
  • Don't care too much about the product
  • Aren't over hyped but have rather realistic expectations of the product
  • Aren't pinching every penny
  • Able to intelligently read and understand your listing and terms of the sale

There are probably some more reasons why these types of buyers exist but we'll leave it at that. Although these are the people we all want to buy our products, this is actually not our target group. It's a very thin slice of the market pie and like I said previously, these people are going to buy and there really isn't much you need to do to make that happen.

Toxic Buyers

I know I'm going out of order from the 3 buyer types listed above but I wanted to get this one out of the way so that you can focus on whats next. Toxic buyers are just that, Toxic. These are buyers who require an immense amount of work on our part as sellers who, in the end, never end up buying. They continually drag their feet and relentlessly bombard you with questions regarding your products or business no matter how hard you try. They are the polar opposites of Golden Buyers.

Sometimes through true patience and dedication you can coerce some to make a purchase but in the end many of these types of people will still find something to complain about, return the product, and leave you very unfair feedback. These types of people are not good for business. They siphon away our time and energy from the more valuable buyers and cause a loss of revenue. Yes, I am aware that in some cases you may have made a sale, but I say loss of revenue because the time spent on them could have provided a much better ROI somewhere else.

I'm sure there will be some who disagree with me but those sellers are usually in very small niche markets who have no choice but put in the time to convert these buyers to sales. For those of you in larger niche markets, you'll see that value in this. One of the first things you learn as a fisherman are which fish are edible and which to throw back.